Known as IROC (International Race of Champions), a series of races was held annually from 1973 to 2006. IROC brought together the greatest drivers from all forms of motorsport to compete against each other in iconic cars on historic tracks. Although the annual events ended in 2006, the legacy and recognition of the IROC brand has continued throughout the years. IROC Holdings plans to bring the historic brand back to life.
In 2024, NASCAR Hall of Fame member Ray Evernham and former NASCAR Cup Team Owner and venture capitalist Rob Kauffman, announced their acquisition of the rights to the IROC brand and hosted the first IROC event in nearly 20 years at Lime Rock Park in Lakeville, CT on July 19-20, 2024.
Launched in 1973 with first race
12 identically-prepared race cars
Four race schedule at iconic race tracks
Final championship race in 2006
Held first IROC event in nearly 20 years at Lime Rock Park on July 19-20, 2024
First-ever, national all-star racing series
12 of the best drivers in the world from different disciplines
Aired over four TV networks (ABC, CBS, NBC, ESPN)
IROC brand acquired by Ray Evernham and Rob Kauffman in 2024